TEDx Coolhaven Women
Supporting TEDx Coolhaven Women to build a social media presence to drive awareness, ticket sales, and community engagement for their October 2025 event, focussing on women's leadership and empowerment.
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The Challenge
Build a social media presence from a low base to drive awareness, ticket sales, and community engagement whilst competing against established TEDx events in The Netherlands.
Starting Position (May 2025):
• Low presence across all platforms
• Competition from established events in NL
• Need to sell 100+ tickets on digital channels
• 8-month timeline to drive conversions
What we did
Developed and executed a comprehensive multi-platform content strategy, prioritising community building over follower counts, with platform-specific content for Instagram and LinkedIn.
Execution:
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Created 194 posts across Instagram and LinkedIn
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Built speaker spotlight series and behind-the-scenes content
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Maintained Stories presence for consistent touchpoints
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Focused on Rotterdam-specific community engagement
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Partnered with our venues (OASE, NIO House) for authentic connections
The Results
61k
Impressions
Significant local brand awareness across the social media channels
4k
Total engagements
Building a meaningful, engaged audience on the channels
SOLD OUT
2 weeks before the event!
100 tickets sold primarily through social channels
76%
Total engagement via LinkedIn
Professional audience significantly more engaged with women's leadership themes
This campaign proved that strategic, community-focused content builds meaningful audiences fast.
By prioritising LinkedIn for professional audiences and creating authentic speaker stories, we achieved a sold-out event while establishing a strong, emerging community for future events. Working with the TEDx team was collaborative and inspiring, their mission-driven approach aligned perfectly with authentic storytelling.
