First Travel Solutions
As the Social Media Manager, I developed and implemented a comprehensive organic social strategy across LinkedIn and Facebook, creating content that positioned the client as thought leaders while building meaningful audience engagement.
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The Challenge
First Travel Solutions faced several critical obstacles in establishing their digital presence. With an inconsistent content approach and unclear messaging framework, they required strategic direction, content pillars, and implementation support to establish authentic voice in a competitive market.
• Low brand visibility in competitive market
• Inconsistent content strategy
• No clear positioning as industry thought leaders
• Build an engaged audience without a paid media budget
What we did
Conducted channel analysis, identified improvement opportunities, and activated a strategic content calendar from December 2024. Collaborated with key stakeholders to develop a storytelling framework highlighting team expertise and an authentic brand personality whilst leveraging ‘our people’ as a USP.
Execution:
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Analysed current social channels and identified content gaps
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Established content pillars aligned with brand values
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Created a 6-month content calendar with consistent posting cadence
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Worked with internal stakeholders to capture 'our people' stories
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The Results
19.1%
Audience Growth
Sustainable growth MOM on the channels without investment
11%
Engagement rate
Huge result vs Industry average of 3%
601.k
Impressions
Consistently achieving above average increase in Impressions for the channels
118%
Impressions Uplift YOY
Huge increase in the eyes on our content YOY
People-focused storytelling drives meaningful audience connection for B2B brands on LinkedIn
This strategy demonstrated that consistent, authentic content elevates professional service brands. By working with real people and genuine expertise, we built an engaged community that values relationship over transactions. The collaborative stakeholder process ensured content authenticity while maintaining strategic direction.
