ASICS GEL-NYC AW23 Campaign
Paid media and OOH
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The ASICS SportStyle GEL-NYC AW23 campaign centred around brand ambassadors Kicki Yang Zhan and Selassie in Paris and Berlin, this omni-channel campaign came alive across Germany, France, and the Netherlands.
Overview
The campaign successfully drove mid to low funnel KPIs on a national level as well as in Berlin due to the elevated OOH. Working in mixed phases, leveraging platforms like Meta, Pinterest, and OOH, we delivered captivating, tailored content that resonated across audiences and platforms. maximised engagement, traffic and budget to create the best impact and results. This proved a mixed media approach worked well for the category.
Challenge
Prior to launch we faced inventory pressures following the success of the SS23 launch. This required quick pivots, adaptive messaging, and dynamic product integration to maintain consumer excitement and ensure campaign relevance, even as featured items sold out.
Result
This €650k paid media campaign not only met but exceeded expectations. The campaign achieved:
▪ 24 million views
▪ 54 million impressions
▪ A 3% lift in brand consideration
▪ Strong sell-through rates
ASICS GEL-NYC AW23 proved the power of creative agility, consumer-centric storytelling, and a bold vision brought to life.
Contact
© 2025 by Jen Mai Studio
KVK Number: 93649924
VAT: NL005033104B70